One of the traps a lot of small business owners - especially us solopreneurs - fall into is not always having a clear direction in terms of where to spend our energy and efforts. I'm no expert, but from my observations, this happens for one of a few reasons. We...
It's the top of the year and like many people, I have taken some time to reflect on my past year as well as what I would like to accomplish for my upcoming year. Goal setting is invaluable in helping you decide what things you would like to focus on and how you...
It's always been important for me to have brand consistent imagery for use on social media and my website. But it has always been a difficult task for me to create images quickly and inexpensively. While I do occasionally hire professional photographers for headshots...
This is the time of year when everyone starts planning for the upcoming year. You may have already noticed a flurry of planners, vision boarding and New Year planning parties – and this is sure to continue as this year winds down. However, I feel like there is a...
I've noticed a cycle of seasons, some where I am fully booked and other times that generally tend to be less busy. The fall always greets me with an increased workload as many clients want to launch or relaunch at the top of the new year. Summer months can be a...
Side hustling is a thing I know a thing or two about. Although I had always managed to take some freelance projects while I worked full-time, 2011 was the year I got serious about my business. For me, that meant not only was I passionate about what I was doing, I had...
Anyone who knows me knows that one thing that I don’t lack, is ideas for new business endeavors. I even (seriously) joked with a friend about opening a business that provided business ideas for others. In addition to my bread and butter work in marketing...
My college-aged son was home for the summer and that meant there were five people in the house — of which at least three had adult-sized appetites. Add to the mix that the adult household members had three distinct diets: one meat eater, one pescatarian and one vegan....
This is article 1 in a 3 part series, designed for anyone thinking of starting a business. Do you have a business mindset, or are you infatuated with the idea of a business? Once upon a time, I started a business with a close friend. We had been excitedly conspiring...