Blog - the happy solopreneur
Why you need a personal strategic plan

Why you need a personal strategic plan

One of the traps a lot of small business owners - especially us solopreneurs - fall into is not always having a clear direction in terms of where to spend our energy and efforts. I'm no expert, but from my observations, this happens for one of a few reasons. We...

How I Easily Organize and Track My Personal Goals with Asana

How I Easily Organize and Track My Personal Goals with Asana

  It's the top of the year and like many people, I have taken some time to reflect on my past year as well as what I would like to accomplish for my upcoming year. Goal setting is invaluable in helping you decide what things you would like to focus on and how you...

My simple workflow for shooting photos for online use

My simple workflow for shooting photos for online use

It's always been important for me to have brand consistent imagery for use on social media and my website. But it has always been a difficult task for me to create images quickly and inexpensively. While I do occasionally hire professional photographers for headshots...

How to plan for the future during uncertain times

How to plan for the future during uncertain times

This is the time of year when everyone starts planning for the upcoming year. You may have already noticed a flurry of planners, vision boarding and New Year planning parties – and this is sure to continue as this year winds down. However, I feel like there is a...

Seven things to do when business slows down

Seven things to do when business slows down

I've noticed a cycle of seasons, some where I am fully booked and other times that generally tend to be less busy.  The fall always greets me with an increased workload as many clients want to launch or relaunch at the top of the new year. Summer months can be a...

The Art of the Side Hustle

The Art of the Side Hustle

Side hustling is a thing I know a thing or two about. Although I had always managed to take some freelance projects while I worked full-time, 2011 was the year I got serious about my business. For me, that meant not only was I passionate about what I was doing, I had...

How to Balance Multiple Business Passions

How to Balance Multiple Business Passions

  Anyone who knows me knows that one thing that I don’t lack, is ideas for new business endeavors. I even (seriously) joked with a friend about opening a business that provided business ideas for others. In addition to my bread and butter work in marketing...

How meal planning saved my business

How meal planning saved my business

My college-aged son was home for the summer and that meant there were five people in the house — of which at least three had adult-sized appetites. Add to the mix that the adult household members had three distinct diets: one meat eater, one pescatarian and one vegan....